Radio ratings – Sydney: 2Day FM back on top
Monday to Sunday share, Sydney | Source – Nielsen
2Day FM has recovered its place at the top of the FM commercial battle in the latest set of radio ratings while the ABC’s Adam Spencer increased his audience on the day that he announced that he was bowing out.
On all metrics, Southern Cross Austereo’s station moved back on top – albeit by just 5,000 listeners in cumulative audience.
In Monday to Sunday share, 2Day FM increased its audience from 8.4 per cent to 8.5 per cent while ARN’s WSFM fell back from 8.5 per cent to 7.0 per cent.
On cumulative audience, 2Day squeezed back ahead of Nova, rising from 823,000 to 858,000. DMG’s Nova rose again but was still overtaken as it moved up from 831,000 to 853,000.
The return to the top will come as a relief for 2Day FM which saw its number one position challenged for the first time in many years in the last survey.
Guy Dobson, SCA’s chief content officer, told Mumbrella: “Sometimes a book doesn’t go your way, and that was perhaps what happened last time.”
Elsewhere in the battle, AM talk station 2GB saw the biggest rise in Monday to Sunday share, up from 13.2 per cent to 14.7 per cent. 2GB’s breakfast presenter Alan Jones increased his share from 15.7 per cent to 17 per cent.
Meanwhile, ABC 702’s Adam Spencer – who said this morning that he would be leaving the show later in the year – increased his share from 11.8 per cent to 12.2 per cent.
The Kyle & Jackie O Show on 2Day FM remained top of the FM commercial battle although their share fell from 10.2 per cent to 9.6 per cent.
The biggest rise in cumulative audience was ARN’s Mix 106.5 which rose from 618,000 to 683,000.
DMG’s second network smoothfm was steady in Sydney as it celebrated its first birthday. Monday to Sunday share increased fractionally to 5.3 per cent while Monday to Friday share was level at 5.1 per cent. Group program director Paul jackson said: “We couldn’t be happier with the progress it has made.”
The biggest fall in breakfast came for Jonesy & Amanda on WSFM who dropped from 8.9 per cent to 7.6 per cent after a period of growth.
Meanwhile, SCA’s Triple M continued to make progress – The Grill Team was up from 6.2 per cent to 6.9 per cent in breakfast, taking them past Nova’s Fitzy & Wippa who fell slightly from 6.8 per cent to 6.5 per cent.
Dobson said that progress for Triple M nationally had come in part thanks to a tweaking the music policy. He said: “We’re no longer a superannuation fund for Midnight Oil.”
The biggest rise in commercial drivetime came for Mix106.5’s Tim Ross, up from 6.1 per cent to 6.9 per cent, overtaking WSFM’s Rob Duckworth.
Monday to Friday and breakfast share, Sydney | Source: Nielsen
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Some very interesting results and concerns for a few stations, quiet a few stations
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Sydney’s No 1 is 2GB – Over 6 points ahead of 2DAY
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2GB will have nothing to talk about if Labor lose the election. They won’t criticise a Liberal government they have worked so hard to install.
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2DAYFM are Sydney’s #3 – how can they get away with promoting themselves as #1. 2GB has 42% more listeners than 2DayFM. 2DayFM are far from top.
Both AM & FM come out of the same radio speakers, why do we treat it differently?
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Who cares – theyre meaningless
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Would you want your ad broadcast in FM or AM quality radio? It’s like black and white analogue TV v HD TV!
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Triple J’s slide continues, just as news that their magazine has also been cancelled. Their target demographic is getting their music and news from online and from rival stations like Nova and FBi. Soon they will have less listeners than Radio National! It maybe time to save taxpayers dollars and switch off Triple J’s analogue transmitters.
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Obviously I cannot rely on you for correct information. 2DAYfm is NOT on top. 2GB is clearly No1. Ok you’ll say you said “fm stations”. A nonsense. Radio is radio is radio is radio. Is it not ?
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Hi Annie,
I did indeed say FM commercial stations. That’s generally seen as a separate – and credit to 2GB, closer – battleground than AM.
Cheers,
Tim – Mumbrella
How much longer can 2UE stick with their non performers? Look at their website. Its chock a block with every failed has been who has had stab at talk radio and failed.Both there and elsewhere Bring on some fresh talent or change format. It is clearly not working and surely UE can’t hold onto this “nothingness” for much longer!
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PJ,
While we’re on acronames, what does UE stand for do you reckon? UnExciting… Uber Elders… Unique Experiment…Ultra Extemporaneous, Urban Extinction???
OTY IMHO BTW FAOFL WAFL LOL RSVP ASAP
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are their ratings slipping?
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2UE was originally to be called 2EU (Electrical Utility) but it was proven to hard to say on air so they reversed it to 2UE
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@paul – great fact – thnx – EU is phonetically appropriate don’t u think?
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I love the radio industry in Sydney. Not one comment on Mumbrella for any other city’s survey results but 13 comments on the Sydney survey.
Brash, argumentative and in your face – Sydney.
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