3 win continues Cummins Nitro’s big year
Cummins Nitro’s stellar year has continued with the capture of the creative account for mobile phone brand 3, ending The Campaign Palace’s hold on the account.
Yesterday afternoon’s announcement follows the extraordinary success of Cummins Nitro’s work for Tourism Queensland which saw the Best Job In The World promotion gain global media coverage and put the agency on the shortlist of every major global awards ceremony since the campaign launched.
3, which is in the final stages of a merger with Vodafone, said: “CumminsNitro will be responsible for the strategic development of the 3 brand and its creative strategy through its brand and retail communications, and will manage the annual; quarterly; and monthly marketing campaigns in response to 3’s business objectives.”
As well as Campaign Palace, the pitch had reportedly involved Leo Burnett, Three Drunk Monkeys and Moon Design
