30 Seconds TV audience falls away

Viewer interest in adland comedy 30 Seconds appears to have significantly faded, according to weekly ratings figures for pay TV.  

The first episode of the show – created by Three Drunk Monkeys founders Justin Drape and Scott Nowell and Prodigy’s Tim Bullock – was the 20th most watched on subscription television that week with an average audience of 38,000.


But a fortnight later, according to an analysis of the last week prepared by the Seven network, the Comedy Channel show no longer even makes the top 100, meaning it had less than 19,000 viewers per screening.

However, it should be noted that the Comedy Channel does not come as part of the basic pay TV package, so not all subscription TV viewers would have access to it. And that data does not include repeat screenings on Comedy Channel +2.

Last night the Comedy Channel screened the first three episodes of 30 Seconds together as a catch-up. And the show also picked up some welcome publicity with co-star Stephen Curry talking it up on Rove on Ten.

The most watched pay TV show of last week was the Crime & Investigation channel’s The Winchester Assassination which investigated the 1989 murder of ACT police chief Colin Winchester. It rated 68,000 viewers.


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