40,000 online conversations about Kings Cross Clare Werbeloff

Kings Cross bogan Clare Werbeloff has already been discussed online more than 40,000 times, according to a calculation released today by social media monitoring company Buzz Numbers.  

According to the company, since Werbeloff’s breathless retelling of a shooting that  she didn’t actually witness went viral last Monday, at least 41,186 conversations have occurred online on Australian websites.

Although many PR agencies no longer use an equivalent media value figure, BuzzNumbers says that if this metric is used, it would was worth $200,000 in equivalent advertising dollars on Australian websites and social media destinations alone. 

Around 41% of the more than 41,186 online conversations about her took place in social media websites such as Facebook and Twitter, whilst a further 27% of conversations occurred on blogs and forums, and 12% on news sites.

BuzzNumbers CEO Nick Holmes a Court said:  “She is this year’s Corey Worthington. It just shows how powerful a medium the social web is.”


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