BiteMe mobile activation agency opens doors in Melbourne and Sydney
A new activations agency, BiteMe Media, has launched in Melbourne and Sydney offering mobile, pop-up experiential and interactive installations.
BiteMe Media’s offerings will include American-style food trucks, Smart Sampler vending machines and sample displays.
Berthot-Craig launched the company earlier this year
Cara Berthot-Craig, general manager of BiteMe Media, told Mumbrella: “BiteMe Media was founded simply due to a high demand to create experiential activities that were asset heavy, in an affordable way.
“We had seen a huge need for a rentable food truck market, with so many brands wanting to reach their audience with an engaging and premium food experience.”
The rentable products and interactive vending machine collects data which will allow brands to further the conversations ones the activations are complete.
Berthot-Craig said BiteMe Media will “enable sampling and experiential campaigns to be more targeted and fluid and target their customers in their own environments.
“As with the interchangeable branding system on the Food Trucks they can easily rebranded, allowing daily rentals which saves our clients a lot of money and can really target key events that they want to attend over a year period,” she said.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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