6dc Public Relations to represent Pan Pacific Hotels Group

Pan Pacific Hotels Group has appointed 6dc Public Relations to represent its brand in Australia.

The announcement:

Sydney, 4 July 2013 – Pan Pacific Hotels Group is pleased to announce that 6dc Public Relations now represents Pan Pacific Hotels Group in Australia.

The Pan Pacific Hotels Group Australian properties include:

• Pan Pacific Perth
• PARKROYAL Darling Harbour, Sydney
• PARKROYAL Parramatta
• PARKROYAL Melbourne Airport

Craig Bond, Area General Manager, Oceania, Pan Pacific Hotels Group says, “After such a successful partnership with the team at 6dc when we re-launched PARKROYAL Darling Harbour, Sydney we felt the time was right to appoint an agency to manage the media needs of all of the Pan Pacific Hotels Group Australian properties. With 6dc managing the group’s PR strategy, we can ensure that our messaging is streamlined across both Pan Pacific Hotels and Resorts and PARKROYAL Hotels & Resorts as well as ensuring our focus is channelled towards the individual needs of each of the properties equally so they can all benefit from 6dc’s strategic planning, experience and expertise. What cemented our choice with 6dc was their proven understanding of our brands in the marketplace, their ability to creatively amplify multiple messages through diverse media channels and effectively talk to both trade and consumers about our hotels.”

In October 2012, Pan Pacific Hotels Group engaged 6dc to manage the official re-launch of PARKROYAL Darling Harbour, Sydney, then nearing the end of a $20 million refurbishment. The re-launch marked a significant step in the history of the PARKROYAL brand, launched in Australia in the 1960s and absent for a decade until Pan Pacific Hotels Group had returned it to local shores in 2010. With an all-new interior inspired by the Australian landscape from bush to beach, the hotel is now a fresh, contemporary reflection of its Australian setting and harbour-side locale. PARKROYAL Darling Harbour, Sydney has incorporated the latest technological developments including communication systems and an innovative room key card to enhance the guest experience and instantly make them feel at home. For the business traveller on the move, the PARKROYAL Club Rooms and Lounge offer an enhanced experience and a range of services to make their stay as carefree as possible.

In the months following the launch, 6dc executed an extensive publicity campaign to draw widespread attention to the hotel’s refurbishment that has seen stories published to date in Australian and International outlets including key media such as the national News Corp Australia supplement Escape, The Australian, AHA Hotel News and the supplement Traveller in Sydney Morning Herald and The Age.

“6dc is excited to come on board to manage the PR across the Pan Pacific Hotels Group in Australia. With award winning properties such as PARKROYAL Melbourne Airport, which has been named Best Airport Hotel Australia/ Pacific for the second year running at the 2013 World Airport Awards we are looking forward to working with Craig and the Pan Pacific Hotels Group team once again.” Amanda Fry, Managing Director of 6dc

Source: Pan Pacific Hotels Group media release.


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