7-Eleven pitches its creative account
7-Eleven’s creative account is out for pitch.
The incumbent agency, Leo Burnett Melbourne, has worked with 7-Eleven for 15 years and is behind the brand’s annual Slurpee BYO Cup Day.
7-Eleven has worked with Leo Burnett Melbourne for 15 years
Trinity P3 is facilitating the pitch.
Last year, 7-Eleven and Leo Burnett took an environmental stance on disposable coffee cups. For a month between August and September, 7-Eleven offered $1 coffees to people who arrived a their stores with their own mug.
In 2016, 7-Eleven appointed PHD as its media agency, shifting the account within the Omnicom Media Group from OMD after it picked up Coles as a client.
The PR account for 7-Eleven is handled by Thrive.
At the start of this year, Leo Burnett lost the Samsung creative account to CHE Proximity, following a pitch for a consolidated account that included creative, media, platform, data, customer experience and social.
7-Eleven and Leo Burnett have been contacted for comment.
