72andSunny to launch first collaborative piece of work to stop shark fin trading

Following the official launch of their Australian office, 72andSunny is trying to create a cultural conversation about the trade of shark fins, in its first piece of work with Semi Permanent, AFTRS and Sea Shepherd.

Speaking on May 26, 72andSunny, Semi Permanent, AFTRS and Sea Shepherd will attempt to tackle the issue in front of an audience, with hopes to change the law and make the trade illegal.