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72andSunny to launch first collaborative piece of work to stop shark fin trading

Following the official launch of their Australian office, 72andSunny is trying to create a cultural conversation about the trade of shark fins, in its first piece of work with Semi Permanent, AFTRS and Sea Shepherd.

Speaking on May 26, 72andSunny, Semi Permanent, AFTRS and Sea Shepherd will attempt to tackle the issue in front of an audience, with hopes to change the law and make the trade illegal.

The session will be a discussion led by key leaders from Sea Shepherd and 72andSunny, including design and creative assets by designer David Carson and photographer Michael Muller.

“Getting the opportunity to work with Semi Permanent and have our first creative work in market be an open, live experiment is daunting and exciting in equal measure,” said Chris Kay, partner and managing director at 72andSunny Asia Pacific.

“It’s an issue that we’re passionate about, and are proud to partner with the current and next generation of creative talent on.

Murray Bell, founder of Semi Permanent said the festival wanted to show “how change can be an action in real time”. 

“Collaborating with these partners has been inspiring and a lot of fun. We’re confident this is an exciting opportunity for students to see their work impact the world by starting a conversation to end a shocking trade in shark fins,” said Bell.

Semi Permanent will run from 25 to 27 May.

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