7mate achieves higher share than SBS thanks to Die Hard 4

Seven multi-channel 7mate achieved a higher share of audience than SBS last night, achieving 6.5% of the audience from 6pm until midnight.

OzTAM’s overnight preliminary ratings revealed 7mate was not only the lead multi-channel for Thursday night, but with the help of Die Hard 4, managed to attract a large audience than SBS.

Bruce Willis helped 7mate beat SBS last night

Die Hard 4 was the most watched multi-channel program, with 229,000 metro viewers, while nationally that number grew to 342,000 viewers. Looking at the main channel shares, Nine took the lead on an 18.6% share, beating Seven’s 16.9%, Ten’s 15.3% and ABC’s 11.5%. But when adding in 7mate and the other multi-channels, Seven Network took the lead, on a 29.3% share of audience, beating Nine Network’s 26.7%.

The most watched entertainment program of the night was Ten’s Gogglebox, with 724,000 metro viewers while nationally it achieved 1.025m. Nine’s Paramedics, which ran in the same time slot, pulled in a metro audience of 573,000 and Seven’s The Front Bar: Melbourne Cup Special, achieved 326,000 viewers. Nationally, those audiences were 819,000 and 452,000.

In the earlier time slot, Ten’s Bachelorette Australia took the lead, averaging just 512,000 metro viewers, while Nine’s Driving Test and RBT captured metro audiences of 461,000 and 493,000 respectively. Seven ran a length episode of Home and Away from 7:30pm, which managed 523,000 metro viewers.

Ten’s Bachelorette Australia climbed to 698,000 when including regional figures.

Ten proved a success in the key advertising demographics, the 16-39s, 18-49s and 25-54s, with Gogglebox and Bachelorette Australia placing first and second respectively.

Seven won the 6pm news battle against Nine last night, achieving 867,000 metro viewers over Nine’s 773,000. Seven had bigger audience in the Brisbane, Adelaide and Perth markets, while Nine took the lead in Sydney and Melbourne.

ABC’s most watched show of Thursday evening was its news bulletin, with a metro audience of 615,000.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.