92% of Australians confident in the green and gold kangaroo logo, research finds

Australia’s green and gold kangaroo logo has the support of Australians, new research from Roy Morgan has found, with 92% of people confident that products displaying the logo are locally made.

Australians have shown confidence in the Australian Made kangaroo logo

The research comes a week the new ‘brand Australia’ golden wattle logo was abandoned by the government following widespread criticism and comparison to a COVID-19 particle.

The golden wattle logo was created to unify Australia’s various trading brands in international markets. However its launch caused some confusion about whether the green and gold kangaroo logo would remain in service and what it would be used for. The wattle logo was intended to mark the origin of exports such as raw materials, tourism, technology and the arts. The green and gold kangaroo remains the mark of products made in Australia.