A hard earned ad placement

Dr Mumbo’s eyes were drawn westward this morning, to a marvellous piece of ad placement on the front page of The West Australian.

At the end of his productive New York trip to the United Nations, Anthony Albanese showed up at Aussie pub Old Mates, whose celeb investors include Hamish Blake, Andy Lee and Hugh Jackman.

The headline in The West leaned on VB’s slogan: “Albo’s hard earned thirst”. And what better ad to accompany any article about the PM getting the drinks in, than a beer offer from Dan Murphy’s?

Trebles all round for Dan Murphy’s

It’s the sort of fortuitous ad placement money can’t buy.