A legendary NRL scandal

It is, of course, a rich seam, but you have to love contextual advertising.

This screengrabbed gem comes from Ten’s YouTube channel. Today has seen News Ltd boss John Hartigan  talking about the company’s woes with the Melbourne Storm salary cap scandal.

One suspects that this wasn’t one of the “legendary NRL moments” that Toyota had in mind.

topics contextual advertising John Hartigan Legendary Moments Melbourne Storm News Ltd NRL Toyota

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Comments: 2

Ben S 15 Jul 10

These sorts of oops moments would be happening 1000’s of times a day due to the brilliance of computer driven contextual advertising.

John Grono 16 Jul 10

Ben, do you think that by the time we have removed the ‘people element’ entirely from the placement of online advertising, that the next step should be to remove the people element from the audience as well? It would make things much simpler all around.

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