AAMI asks: Who’s right for Rhonda?

AAMI has rolled out the next stage of its Rhonda love triangle campaign.

Who's right for Rhonda

The insurer is looking to tap into social media to trigger a debate in whether Rhonda – played by actress Mandy McElhinney – should choose waiter Ketut or high school hunk Trent.

The AAMI saga saw Rhonda meet Ketut while on a holiday in Bali paid for with her insurance savings. The most recent ad, launched last month, saw Rhonda fall into arms of Trent Toogood after slipping over in her new shoes, paid for by her AAMI safe driver rewards.

AAMI has launched a Who’s Right For Rhonda? voting page which offers consumers the chance to vote for Trent or Ketut. The page carries a feed of social media posts including those with #TeamKetut and #TeamTrent hashtags.

And AAMI is also tapping into its sponsorship of Seven’s AFL featuring network commentators joining the debate.

The Rhonda campaign has been created by Ogilvy Melbourne.


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