AAMI continue with Neil and Gaz, this time promoting help line

AAMI has followed up its Claim Assist app ad featuring Neil and Gaz dressed as a fireman and a nurse with a spot promoting its help line which connects customers with a real person 24/7.

The spot, created by Ogilvy & Mather Melbourne, continues on from where it left the pair in the ad for the AAMI Claim Assist app with Neil stuck in a tree having tried to help a cat down and fire fighters encouraging him to jump onto an awaiting trampoline.

https://www.youtube.com/watch?v=N6PQnCfNSJg

Neil and Gaz are AAMI’s replacement for Rhonda and Ketut and have also appeared in the insurer’s  ‘Easier Ways to Save’ campaign.

• Creative credits:
• Executive Creative Director:              Brendon Guthrie
• Copywriter:                                         AnnaTara Clark-Sneddon
• Art Director:                                        Scott Zuliani
• Agency Producer:                                Jennie McCartney
• Group Account Director:                     Matt Rose
• Account Director:                                Toby Gill
• Media:                                                 Starcom

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics AAMI ad Campaign creative insurance Neil and Gaz nurse Ogilvy & Mather Melbourne

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Comments: 2

Ryan 3 Dec 14

So sick of clueless males in ads.

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FB 4 Dec 14

Oh for F$@&’! sake bring back Rhonda.These are truly awful ads.
Totally charmless.Do like NRMA possums though.Very cute.

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