ABC beats Seven for audience share as absence of My Kitchen Rules hands Nine the night
The ABC scored a rare audience share victory over Channel Seven as the Easter break for its blockbuster reality series My Kitchen Rules saw the channel beaten into third place.
Last night also saw Channel Ten’s new US comedy The Odd Couple lose viewers in its second outing, posting a metro audience of 630,000 down from last week’s debut of 709,000, according to preliminary overnight OzTam ratings.
A second episode of the series at 8pm was watched by 624,000 and in the absence of Seven’s My Kitchen Rules helped Ten to an audience share of 12 per cent. Seven managed a share of 17 per cent but the ABC pulled a share of 17.9 per cent. Nine won the night with a share of 21.3 per cent.
https://www.youtube.com/watch?v=JxWAoJ7ZILA
When secondary channels are accounted for Seven claimed second place with a total share of 26.1 per cent, ahead of the ABC’s total share of 22.4 per cent. We are currently in a non-ratings period.
The Block: Triple Threat room reveal was the most-watched show of the evening across all demographics, grabbing a metro audience of 1.271m while the rest of the show in the 7.30pm timeslot was watched by 1.111m, a significant increase on last week’s audience of 836,000.
It out-rated the ABC’s 7.30 which was watched by 818,000.
An hour long episode of Home and Away on Seven pulled in 840,000 metro viewers, while Motorway Patrol at 8pm only lured of 525,000. It was easily beaten by the ABC’s Australian Story which was watched by 923,000.
Audiences did slightly improve for Seven in the 8.30pm timeslot, with Revenge grabbing a metro audience of 561,000 however it was again beaten by the ABC with 844,000 viewers tuning in for Four Corners. Media Watch at 9.20pm grabbed 748,000 viewers and Q&A was watched by 685,000.
On Nine, The Big Bang Theory at 9pm was watched by 678,000, dropping away to 585,000 for a second episode of the US sitcom at 9.30pm.
Meanwhile on Ten, Law & Order SVU at 8.30pm was watched by 471,000.
In the news battleground, Nine News at 6pm just managed to win the night with a metro audience of 1.016, while Seven News at 6pm was watched by 1.012m. Nine News at 6.30 pulled a metro audience of 995,000 while Seven News at 6.30pm, or Today Tonight, was watched by 955,000.
The Top 15 Shows:
1 THE BLOCK TRIPLE THREAT -ROOM REVEAL Network 9 1,271,000
2 THE BLOCK TRIPLE THREAT -MON Network 9 1,111,000
3 NINE NEWS Network 9 1,016,000
4 SEVEN NEWS Network 7 1,012,000
5 NINE NEWS 6:30 Network 9 995,000
6 SEVEN NEWS / TODAY TONIGHT Network 7 955,000
7 AUSTRALIAN STORY-EV Network ABC 923,000
8 A CURRENT AFFAIR Network 9 905,000
9 ABC NEWS-EV Network ABC 868,000
10 FOUR CORNERS-EV Network ABC 844,000
11 HOME AND AWAY Network 7 840,000
12 7.30-EV Network ABC 818,000
13 MEDIA WATCH-EV Network ABC 748,000
14 Q&A-LE Network ABC 685,000
15 THE BIG BANG THEORY -MON Network 9 678,000
Audience Share:
Network 9 21.3%
Network ABC 17.9%
Network 7 17.0%
Network TEN 12.0%
Network SBS ONE 4.9%
Network 7TWO 4.6%
Network 7mate 4.4%
Network GO! 3.7%
Network Gem 3.3%
Network ABC2 2.9%
Network ONE 2.8%
Network ELEVEN 2.7%
Network ABC News 24 1.0%
Network SBS 2 0.7%
Network ABC3 0.6%
Network NITV 0.0%
Total Audience Share:
Network 9 TTL 28.3%
Network 7 TTL 26.1%
Network ABC TTL 22.4%
Network TEN TTL 17.5%
Network SBS TTL 5.7%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I hate that line “we are currently in a non-ratings period.”
Ratings should work simply by the ratings agency saying “guess what, guys, last week was a ratings week. Here’s how you went . . .”
Wouldn’t that put the wind up the program managers and sundry smart-arses who hold off programming for “ratings periods” and then whinge and bitch about piracy and downloading.
If they didn’t know until AFTER THE EVENT that they were being measured (at random) then they couldn’t run off to advertisers chest-thumping and saying “aren’t we good compared to the opposition” – which would make ratings (and ad buying) so much fairer and so much more consumer oriented.
Yeah, go on, tell me how much it would never work “because that’s the way we have always done it . . .”
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I agree with you, and at the same time we should have more than the 8000 boxes around and let us put some in regional areas, not that Hobart is in a regional area it is treated as such.
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I’m with Rosco
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Ratings are conducted 365 days a year 24 hours a day.
Regional markets are measured. The remoter rural areas aren’t measured purely for financial reasons.
A sample of 5,500 households and 13,000 people every day is many orders of magnitude larger than things such as political polls whish seem to get election after election correct.
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Then why, factoid, does the article repeat the oft-quoted line, “We are currently in a non-ratings period.” And why do all media anxiously wait for “the ratings” to come out – which are based on “ratings periods”.
This whole area needs a complete rethink.
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Simply because they also don’t know the facts as well.
The ‘ratings period’ is a hangover form the days of TV diaries, that ended in 1991 when daily overnight ratings via PeopleMeters were introduced.
The networks accumulate 40 weeks a year of peak programming in order to report on who wins the year, but outside of that no-one in the industry relies on that as they have the data every morning every day of the year.
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