ABC teaches the networks a PR lesson

“Seven went to a lot of trouble last week with a joint media party for Sunrise, The Morning Show and Weekend Sunrise. With a shindig at the Astral Bar atop Star City casino, it had done everything right, only to see it all unravel when the CEO stepped up to the microphone. The next day, nobody was talking about Sunrise, but a surprising performance by the boss.”

TV Tonight’s David Knox on how to do a media launch

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

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topics PR TV Tonight

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