ABC: New Idea finally sees modest growth, while ACP titles fall led by NW

New Idea, MumbrellaACP Magazines’ weekly NW, OK and Take 5 titles suffered double digit year-on-year falls in the latest circulation results, while Pacific Magazines’ New Idea has finally seen a slight rise.  

New Idea, which underwent a redesign and launched a supporting brand campaign in January, is starting to see some results, with circulation rising by a modest 0.12% to 330,503, according to the Audit Bureau of Circulations figures for the three months to the end of March.

Significantly, it was the first year-on-year (YOY) growth New Idea has managed since 2006.

The best news for PacMags again came from its celebrity gossip title Famous, with a 14.39% rise to 88,151.

The pubisher’s worst performing title was That’s Life, which fell by almost 10% YOY to 278,248.

ACP had little joy, with all its weekly titles suffering declines, although its market-leading Woman’s Day and Grazia each fell by less than 1% respectively.

ABC Weekly Magazines – Biggest falls

Title                                                Jan-Mar ’10  Jan-Mar ’09    %change

NW ACP 123,806 146,320 -15.39%
OK! ACP 103,029 120,672 -14.62%
TAKE 5 ACP 227,108 255,261 -11.03%
THAT’S LIFE Pacific Mags 278,248 309,076 -9.97%
PEOPLE ACP 43,151 47,164 -8.51%
TV WEEK ACP 210,790 230,020 -8.36%
ZOO WEEKLY ACP 103,111 112,218 -8.12%
QUOKKA WAN 49,902 51,976 -3.99%
PICTURE ACP 62,822 65,204 -3.65%
WHO Pacific Mags 136,243 138,512 -1.64%
BRW Fairfax 40,805 41,253 -1.09%
GRAZIA ACP 64,531 65,178 -0.99%
WOMAN’S DAY ACP 405,273 406,005 -0.18%
NEW IDEA Pacific Mags 330,503 330,116 0.12%
FAMOUS Pacific Mags 88,151 77,062 14.39%
TIME Time Mags, South Pacific Resigned 76,345

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.