ABC: New Idea finally sees modest growth, while ACP titles fall led by NW

Tim Burrowes

May 14, 2010 1:00

New Idea, Mumbrella ACP Magazines’ weekly NW, OK and Take 5 titles suffered double digit year-on-year falls in the latest circulation results, while Pacific Magazines’ New Idea has finally seen a slight rise.

New Idea, which underwent a redesign and launched a supporting brand campaign in January, is starting to see some results, with circulation rising by a modest 0.12% to 330,503, according to the Audit Bureau of Circulations figures for the three months to the end of March.

Significantly, it was the first year-on-year (YOY) growth New Idea has managed since 2006.

The best news for PacMags again came from its celebrity gossip title Famous, with a 14.39% rise to 88,151.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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ABC: New Idea finally sees modest growth, while ACP titles fall led by NW

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