ABCs: More pain for Grazia

Tim Burrowes

February 11, 2011 12:05

ACP’s weekly fashion magazine Grazia has seen its biggest decline yet, losing 19% of its circulation compared to the same period a year ago, new figures out today show.

The final three months of 2010 saw Grazia average sales of just 53,511.

The decline for Grazia has accelerated since the last set of Audit Bureau of Circulations quarterly numbers in November when the magazine fell by 17.6%, which was itself the worst result of any of the weeklies.

The fall underlines the task faced by new editor Kelly Hush who was appointed by ACP earlier this month.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Anonymous 11 Feb 11

Yet GRAZIA still outsells VOGUE!

User ID not verified.

Dr Oyvind 11 Feb 11

And beef outsells them both.

User ID not verified.

Yesh 14 Feb 11

Bye Grazia, it’s been real

User ID not verified.

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ABCs: More pain for Grazia

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