ABCs: Sensationalist celebrity editors are ‘on crack’ says analyst, as circulations plummet
A leading media analyst has said celebrity magazines are not realising that once successful strategies based on sensationalism are now driving readers away, claiming they “seem to be on crack cocaine”.
Steve Allen, principal of Fusion Strategy, made the pronouncements as the latest Audit Bureau of Circulation figures showed all celebrity magazines with declining circulations.
However his claims were dismissed by Pacific Magazines boss Peter Zavecz who instead said he believed the weekly mag market was too crowded.
First decent bit of commentary from Ol’ Rent-A-Quote in a long while.
Go Steve.
Next stop, why not have a crack at TV celebrity empty fillers.
Pity Ed Murrow isn’t around to talk some sense into broadcast
Has anyone asked the readers what they want/think?????
Mumbrella 2074: “Any magazine that is not targeting the intergalactic market is clearly staffed by heroin abusers and violent criminals,” Steve Allen’s reanimated corpse said.
When are the latest ABCs out for monthlies?
That’ll be the next batch in about February Monthly,
Cheers,
Alex – editor, Mumbrella