Freshly demerged Webjet unveils major rebrand with ‘Go Somewhere’ campaign
Online booking platform Webjet Group has unveiled its first major campaign a year after its demerger from Web Travel.
Made by recently appointed agency The Hallway, the campaign entitled “Go Somewhere” comes as part of a broader brand refresh, which encompasses new visual assets, platform and expanded product verticals
According to Webjet’s recently appointed chief marketing officer, Oonagh Flanagan, the campaign strategy was informed by a marketing mix model (MMM) analysis across its media channels.
“Travel planning should feel rewarding and spark joy at every step. With this refresh, we wanted to bottle the travel buzz – that energy, emotion and pure joy you feel when the suitcase comes out and adventure calls,” she said.
“The new strategy, creative and visual identity are modern, inspiring and distinctly Webjet, backed by an overhauled media mix to drive real value and impact as we look to double our total transactional value. With the support of our expanded agency partners, we’re ready to become Australia and New Zealand’s first choice for travel.”
Webjet officially unveiled its full agency roster in early October, with The Hallway leading creative, Nunn Media handling media planning and buying, Spike Digital overseeing performance and analytics and History Will Be Kind managing public relations.
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For the “Go Somewhere” campaign, Nunn Media is rolling out a media mix spanning television, connected TV, cinema, online video, social, out-of-home, audio, and Webjet’s owned channels—backed by what the company described as a “significant investment.”
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