Acast expands into Melbourne with Bryce Crosswell hired as group sales lead

Independent podcast company, Acast, has grown its Australian operations by making its first Melbourne-based hire, Bryce Crosswell, who has been appointed group sales lead.

Crosswell will be responsible for spearheading growth in the Victorian market, by assisting brands and agencies to include podcasting into audio marketing strategies. He joins from JC Decaux, where he was group sales manager.

Crosswell spent nine years at the out of home company. Acast said his experience, credibility and knowledge of the Australian media landscape “offer the perfect fit as Acast moves to make a larger presence within the Victorian market”.