Accent Blinds awards Match and Ikon media duties

Accent Blinds has appointed Match to handle media strategy and digital planning and buying, while Ikon has been handed the retailer’s offline media buying duties.  

The review of the business was led by Andrew Clark, Accent Blinds national sales and marketing manager.

The account was previously held by Mediaedge:cia Sydney. Match and Ikon were appointed without a pitch.

Match recently retained Ikea’s media strategy as part of a global review undertaken by the home products retailer.

At the end of last year, Myer appointed Ikon to its estimated $55m media planning and buying business.


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