Accor Hotels awards a ‘Wintervention’ to the residents of one of Australia’s coldest towns
Accor Hotels and Thinkerbell have sent an entire Tasmanian town on an interstate holiday to the Gold Coast, launching a new campaign for the hotel brand.
The campaign launched on Seven’s Sunrise, when weatherman Sam Mac visited one of Australia’s coldest towns, Waratah, and gave away the holiday to every member of the town when they were expecting only a few lucky winners.
The campaign has since used footage of the Waratah residents on holiday to create a range of television spots.
“…an entire Tasmanian town…”
Population 227. They sent 70. That’s 31%. Less than a third. Not an “entire” town. If you’re lying about this, what else is BS in this campaign?
It’s even WORSE than that Checksum.
While Wikipedia says 227 that is the 2006 Census. It has grown a massive 7.9% to 245 in the 2016 Census!
That is a 0.77% compound growth rate which when extrapolated to 2019 means the population is probably 251 people.
Finally, I didn’t realise that it was compuslory for all residents to go away on the holiday.
Wow! Great fun and terrific promo…. Congratulations Accor (Bridie and the team?), Sunrise (Sam Mac & his clever producer?) … and rasberries to “checksum” and “checksum checker” – looks like the whole town was invited to participate… inspired idea to give it to all of them!!