ACM appoints chief marketing officer
Australian Community Media has announced the promotion of marketing director Jarrah Petzold to chief marketing officer.
Since joining ACM 18 months ago, Petzold has “been instrumental in driving growth and innovation,” according to the publisher, which has seen its regional and agricultural news subscriptions achieve double-digit growth under his guidance.
In his expanded role, Petzold will lead ACM’s commercial strategy alongside research, creative, trade, and consumer marketing functions.
ACM managing director, Tony Kendall, said: “Jarrah’s experience and strategic approach will be an asset to this role. He has already proven himself as a transformative leader, and we look forward to seeing him bring that energy and expertise to ACM’s commercial strategy.”
Petzold said he is “grateful to take a greater role in the commercial side of our business.”
“Looking ahead to 2025, I’m excited by our team, our strategy, and our purpose: connecting businesses with regional consumers and keeping communities strong, informed, and connected.”
The ACM publishes close to 100 regional news mastheads, including the Newcastle Herald, The Canberra Times, Illawarra Mercury, The Examiner, The Border Mail, and The Courier.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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