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ACM expands metro footprint with new title in Sydney’s Northern Beaches

Australian Community Media (ACM) has expanded its metro footprint with the launch of the Northern Beaches Review – a glossy magazine title focused on Sydney’s Northern Beaches.

The title, which will launch in October, is led by Kate Cox, former editor of The Sun-Herald and Sunday Life.

ACM boss Antony Catalano said it’s important to the publisher to continue launching titles in target areas.

“It’s fantastic to be launching this publication in what is such an important part of the Sydney market and adds another quality title to the ACM stable,” said Catalano.

“Kate brings with her a wealth of journalism experience having been editor of publications such as The Sun-Herald and Sunday Life, but importantly knows how to find the local stories that people want to read through her time as a breaking news reporter covering everything from crime to entertainment to property.”

Cox said: “This is a dream opportunity to help launch a product in the area that is so close to my heart. The ACM team is investing not only in me but in the entire community and I can’t wait to launch this beautiful, relevant, exciting news and lifestyle magazine. It’s so refreshing to see a company committed to local news and, crucially, helping to support local journalism.

“With ‘Love Where You Live’ as our mantra, we are aiming to do things differently to a traditional local newspaper. We’ve taken the learnings from our success of The Weekly Review in Melbourne to combine local news, people and events with lifestyle content and of course the best in local real estate.”

ACM chief revenue officer, Tony Kendall, who has been a driver of the publishing initiative added: “We’ll be doing our bit to help keep the community informed and connected and provide a platform for businesses throughout the area to connect with local audiences, as well as provide local employment opportunities.”

The Northern Beaches Review will link to ACM’s expanding digital focus across its 135 websites, which ACM says reaches an audience of 7.7m per month, including its print titles.

With property a key pillar to the content strategy, The Northern Beaches Review also presents an opportunity to build awareness and penetration of ACM’s realestateview.com.au in the Sydney market. ACM and realesateview.com.au chief marketing officer Paul Tyrrell confirmed that “the realesateview.com.au brand will lend itself to both the northern beaches masthead and the property section of the new magazine.”

“We feel the time is right to push into the Sydney market with our bundled offer of print, the Today Acquire digital marketing tool and listings on realestateview.com.au. We’ve proven through our regional pilots that by combining these assets we are able to reach buyers at all stages along their path to purchase,” Tyrrell said.

65,000 copies of the Northern Beaches Review will be letterbox-dropped weekly across the Northern Beaches LGA.

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