ACP launches cross platform campaign to promote major health event

The announcement:

ACP Magazines is delighted to announce that Health & Wellbeing Weekend will take place in Sydney on Saturday, 20 and Sunday, 21 October at First Fleet Park, The Rocks. The cross platform editorial initiative is designed to promote health awareness and physical and emotional wellbeing.

Health & Wellbeing Weekend is a free event and features exercise classes such as yoga, Pilates and Zumba, product sampling, onsite massages, manicures, makeovers and skin care consultations, plus celebrity seminars and expert advice on how to look after yourself inside and out.

Over 2,000 readers are expected to attend, registering for sessions at the event’s on-line hub, www.healthandwb.com.au. The website also features giveaways, healthy recipes and a workout section.

Deborah Thomas, ACP Magazines’ Director, Media, Public Affairs and Brand Development, said: “Health & Wellbeing Weekend is a great incentive to get your health and wellbeing on track. The weekend provides an outstanding opportunity through our magazines and sponsors to target a wide range of audiences who are seeking information to make their lives healthier and happier.”

Health & Wellbeing Weekend will be represented by the following ACP titles: Women’s Fitness, Good Health, The Australian Women’s Weekly, Grazia, madison, Take 5, Australian Good Food, Cosmopolitan, Cleo, Woman’s Day, DOLLY, OK!, NW and TV Week.

Diamond Sponsors confirmed for Health & Wellbeing Weekend are Nature’s Own, GC Healthy Life, Stevia Sweet and Natio.

Health & Wellbeing Weekend will be supported by an integrated marketing campaign which includes:

· Editorial coverage across all participating ACP titles

· A dedicated website

· Two-month magazine advertising campaign

· Dedicated supplement running in four magazines

· Metro TV and radio campaign

· Public relations support

Source: ACP press release


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