Active hits 18 in Oz

Barter company Active International has marked its 18th anniversary of operating in Australia.

The announcement:

Active International is delighted to announce the 18th anniversary of its opening for business in Australia, a period that has seen it grow from a start-up to become this country’s largest corporate trading company.

The business was incorporated in Australia in September 1994, and since then has played the leading role in developing corporate barter in this country.

In the past 18 years, Active International has helped more than 100 Australian businesses solve their stock problems, and has worked with companies across a wide spectrum of industry sectors including FMCG, pharmaceutical, consumer electronics, automotive, liquor, telecommunications, apparel, retail, entertainment & leisure and travel.

Based in Sydney, Active International opened a Melbourne office in August last year to service its rapidly growing portfolio of Victorian clients.

“We’re very proud of the way in which Active International has grown in Australia,” Managing Director, Tony Harradine, said.

“Our business has evolved to be able to offer clients not only the ability to use their stock to purchase media, but other business services such as printing, freight, travel and events. We now work with over 50 supplier partners, helping deliver commercially beneficial business from our client base,” he said.

“We have established ourselves as the largest and most comprehensive business of our kind in Australia, and continue to pioneer innovation within the industry.

“None of this would have been possible without the tremendous efforts of our people, a number of whom have progressed to senior positions in the Active International global network,” Harradine said.

He added that as an 18 year old business, Active International was “in better shape than ever”.

As part of its 18th birthday celebrations, Active International is holding a competition on its website, with a first prize of a trip for two to Thailand.

Source: Active International press release



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