F.Y.I.

ActiveCampaign announces a Sydney sales office

Marketing automation service ActiveCampaign is to open a Sydney sales and support office, its first international office, the company announced today.


The announcement;

ActiveCampaign to setup Asia Pacific HQ in Sydney

Set to create over 50 jobs for Sydney’s tech industry

Australia is ActiveCampaign’s second biggest market outside of the USA

ActiveCampaign, a leader in intelligence-driven sales and marketing automation, is set to open its first international office in Sydney to cater to its rapidly growing customer base in Australia and across the Asia Pacific region.

The Australian office will be the largest international investment ActiveCampaign will make outside of the US to date and is set to create up to 50 jobs in customer support and market development functions in Sydney within its first year. The office will allow the company to provide greater support to local and APAC customers, while also enhancing its global customer support offering.

ActiveCampaign’s marketing automation platform is one of the world’s largest and fastest growing platforms for small business, boasting over 50,000 companies as customers. The platform allows small businesses to move beyond marketing automation to seamlessly connect with their customers at the right time, with the right message.

With ActiveCampaign, small businesses can now apply marketing automation technology that previously only available to enterprise business. ActiveCampaign is used by thousands of customers in Australia, along with partners including Bumper Leads and Brand Engine Media.

Commenting on the launch, Jason VandeBoom, founder and CEO of ActiveCampaign said, “Australia is our second business market outside of the USA in terms of customer numbers. For this reason, we chose Sydney to be our first international office to support our growing international customer base.

“We’re committed to bringing small businesses the marketing tools they need to grow their business and we know Sydney will bring the right talent to ActiveCampaign to help us reach and support those businesses,” VandeBoom said.

With over 50% of ActiveCampaign’s customers residing outside of the United States, and thousands of customers in Australia, Sydney is an ideal location to support the entire APAC region. ActiveCampaign’s expansion into the region further highlights the success of the last 12 months including;

  • Doubling number of employees to over 250
  • Launching the first holistic view of connected automations with Automations Map

NSW Minister for Trade and Industry, Niall Blair said, “The NSW Government works hard to ensure NSW is a place of opportunity where businesses choose to invest and grow.

“It’s great to see ActiveCampaign make such a significant investment and create up to 50 jobs within its first year of operations.

“ActiveCampaign joins the likes of Amazon Web Services, Microsoft, Dropbox and more than 600 other multinational companies that have chosen Sydney as their Australian headquarters,” said Minister Blair.

From a company media release.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.