F.Y.I.

Activeskin appoints Search Insights to PR account

Digital marketing agency Search Insights has been appointed to Activeskin’s social media and PR account.

Search Insights will provide e-commerce data as well as digital marketing for the skin, makeup and body brand.

Wyeth said she was excited to be partnering with Search Insights

Jay Wright, director of Search Insights, said in a statement: “Several insights into the customer lifetime value and lifecycle stage analysis lead us to new conclusions about the ideal marketing mix for the business and KPI metric for the future growth to be benchmarked against.

“This level of data science and strategic planning are unique in the marketplace for e-commerce digital marketing agencies and lead to our appointment,” he said.

Yvette Wyeth, director and founder of Activeskin said: “I’m really excited to be partnering with Search Insights to cement Activeskin’s position as the beauty experts in the online skincare and cosmetics space.”

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