Ad of the month shortlist: Optus, a theme park for men, a monkey, beer, crime and Sunbeam

The finalists for April’s Mumbrella TV ad of the month award can today be revealed.

The shortlist includes WWF’s tie-up with Ben Lee for his latest music video clip created by Leo Burnett; and Optus’ major World Cup marketing push led by a new TV ad featuring football stars Lucas Neill and Tim Cahill.  

As we reported last week, the competition will each month seek out the best video ads that launched in any given month.

The shortlist has been drawn up based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers.

Dubsat logo MumbrellaThe competition is supported by Dubsat.

(TVCs are eligible whichever screen format they first ran on including TV, cinema and the web.)

TV ad of the month shortlist:

  • Optus – M&C Saatchi
  • WWF and Ben Lee – Leo Burnett
  • West End Draught, Lion Nathan – BMF
  • Sunbeam – Brave
  • Mother, Coca-Cola – Smart
  • Tough Nuts, Crime & Investigation Network – Tactic

To vote, please click on this link. In order to avoid multiple voting, you will be asked to provide an email address which has been previously registered for the Mumbrella daily email.

Voting closes at the end of Tuesday May 25.

The ad centres on the telco’s sponsorship of Football Federation Australia and its association as the mobile broadcaster of the World Cup.

WWF teamed up with Australian musician Ben Lee in his latest music video clip to highlight the effects of climate change.

Lion Nathan unveiled the latest TV ad for its West End Draught beer brand in South Australia, poking fun at an old Tourism Victoria advertisement created by Publicis Mojo.

The $5m advertising campaign coincided with Sunbeam’s sponsorship of the new series of  Masterchef.

Coca-Cola’s energy drink Mother launched the new TVC during Underbelly on Nine. It features the ultimate theme park for men called Motherland.

This promotion for the Crime & Investigation Network on pay TV was created for the new Australian series, Tough Nuts: Australia’s Hardest Criminals.


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