Ad of the month shortlist: Optus, a theme park for men, a monkey, beer, crime and Sunbeam
The finalists for April’s Mumbrella TV ad of the month award can today be revealed.
The shortlist includes WWF’s tie-up with Ben Lee for his latest music video clip created by Leo Burnett; and Optus’ major World Cup marketing push led by a new TV ad featuring football stars Lucas Neill and Tim Cahill.
As we reported last week, the competition will each month seek out the best video ads that launched in any given month.
The shortlist has been drawn up based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers.
Can someone please explain to me what on God’s green Earth the Sunbeam spot and the West End Draft spot are doing on this page?
@eek ummmm – because they’re both great ads, shame you can’t see that…
A pretty uninspiring bunch this month. Can we add (e) None of the above to the voting?
I think you’re being a tad harsh there, John (and indeed eek). We had a tough time getting the shortlist down to six.
It feels to me like it was quite a good month for ads.
Cheers,
Tim – Mumbrella
Is WestEnd Mojo or BMF?
Either way everything about it makes me cringe.
The runt of the litter here.
My vote is for Mother
Hi anonymous, it’s by BMF but pokes fun at a previous ad created by Publicis Mojo.
Cheers,
Tim – Mumbrella
I have to agree with 5:18
After the glitz and polish of the Optus spot I’m left none the wiser as to how they are now involved with Football, except jumping on the Socceroo’s bandwagon in a World Cup year.
And I’m not sure the WWF clip can be considered an “ad” . Smells like monkey business from Leo’s to me
Is the little boy in the Optus Ad filming or watching??
I can’t work it out… if it’s filming, what does that have to do with anything?
I agree with Alison F. Was kind of confusing
that old man on Tough Nuts is going to give me nightmares
Excellent Ad for Tough Nuts. Looks a great show.
I hear Tough Nuts has a great cast cannot wait to see what will be a great Australian Show