A group backed by the Australian Manufacturing Workers Union has launched another guerilla attack on the mining industry with a pastiche of the ‘This is our story’ campaign.
An online video, called ‘Paid extra’, lampoons Australian Mining’s sanitised portrayal of itself through advertising.
(2.45pm update: Mumbrella has disabled embedding of the video following a legal letter from Xstrata Coal. The video can be found on YouTube here.
(12.45 pm, 24th April update: the video has been removed “due to a defamation complaint”)
The culture jam follows a series of ‘This is the real story’ ads launched in November.
Creative and Production: Manic Studios
Client: Australian Manufacturers Union
Voiceover: Charles Firth