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Ad ‘rorts’ via ‘contrived’ page impressions to be debated at Mumbrella360

mUmBRELLA360logo 2012The death of online display advertising will be debated at this year’s Mumbrella360, in the next session to be announced for the June conference.

Julian Peterson

Peterson

andrew hughes

Hughes

Andrew Hughes, director of SEO at Mediabrands’ search operation Reprise Media, and Julian Peterson, sales and marketing director of customer acquisition company Dianomi will argue that performance advertising – where advertisers pay based on actual results – holds all the cards.

Marc Lomas

Lomas

Nic Hodges

Hodges

Meanwhile Nic Hodges, head of innovation and technology at media agency Mediacom, and Marc Lomas, from online trading platform Cadreon will argue in defence of online display.

The debate is a timely one with prices for online advertising under downwards pressure and the number of impressions delivered growing.

The session was selected via Mumbrella’s callout for curated sessions. Dianomi’s proposal argued that “Buying display ads by CPM is becoming increasingly wasteful as publishers continue to rort advertisers with contrived page impressions.”

Other curated sessions announced last week include scientific research on what makes videos go viral, followed by an attempt live on stage to shoot and upload a viral video in 45 minutes. A further session will examine the link between Twitter and journalism.

ChangeOneThing m360 logoMedia agency PHD will be curating a session in which the audience debates a single thing that needs changing about the media industry – and agrees an approach on how it will be tackled.

And Nick Baker, GM of marketing at Tourism Australia, will be revealing for the first time to an Australian audience the next stage of the “There’s Nothing Like Australia” campaign.

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