Ad Wrap: KFC fancies a change; Macca’s Monopoly instant win; Holden showcases Trailblazer; Ford’s new Mondeo by design
Mumbrella looks over some of the latest campaigns to hit our screens.
KFC has introduced a skate-boarding, all-clad in white ‘taste mob’ in its latest TV ad, with the mob taking to the cities to hand out KFC to the tune of The Trashmen’s Surfin’ Bird.
https://www.youtube.com/watch?v=cO1GLbyGs-I
The fast food chain is also spruiking its pumpkin and fetta Twister with a spot which sees a landscaper walking into work in glitter and feathered work boots, designed by his daughter, while voiceover asks ‘Fancy a tasty change?’. Ogilvy Sydney is KFC’s creative agency of record.
https://www.youtube.com/watch?v=FuDKxbecogA
McDonald’s is promoting its Monopoly game with a series of ads looking at how much time it takes for consumers to win instantly.
One spot sees a male work colleague’s cat wedding planning habits outed when a female colleague while another sees a lift-riding karaoke singer realises she has an audience.
https://www.youtube.com/watch?v=JeWJCYcZ2aA
https://www.youtube.com/watch?v=xG6ovbIJ0Lo
Another spot sees a very excited dog Toby ‘help a gardener tidy up some leaf litter and a fourth spot sees Barry get hit in the head with a football.
https://youtu.be/-nW-yAq4-Lg
https://www.youtube.com/watch?v=NEf8jFIbiJY
Holden is positioning its new Trailblazer as the ultimate adventure car with a campaign seeing the car in a variety of different landscapes, cut amongst shots of people swimming, mountain riding and camping. It ends with the tagline ‘New Holden Trailblazer – made for trailblazers’. AJF Melbourne is the Holden creative agency of record.
https://www.youtube.com/watch?v=QpByjTJcIN0
Ford is celebrating its new Mondeo with a simple TVC which sees the car’s design elements shown off as it moves from hanging vertically in the air to flat on the road ready to be driven away.
https://www.youtube.com/watch?v=lyUcQX5a1aw
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