Ad Wrap: Subaru sets GI Joe free; McDonald’s ramps up Olympics support; Nissan gets sea-side

Mumbrella looks over some of the latest campaigns to hit our screens.

Subaru has released another ad using the ‘Walk on the wild side’ theme song, this time featuring G.I. Joe begging to be let out of his box so he can head out on an adventure. The work for Subaru’s Levorg model takes the action figure on a string of adventures and continues to use the new Subaru line ‘Subaru Do’.

McDonald’s is ramping up its Olympics sponsorships with a series of ads from DDB with a campaign declaring ‘We’re for Aussie Legends, Olympian or Not’. The work features everyday Aussies watching the games and winning their ‘events’ as they do a Macca’s run to get coffee and all day breakfast.

Nissan’s latest work from Whybin/TBWA highlights the new Qashqai with an arty ad celebrating a moment in time by the sea side.

Uncle Toby’s has launched a campaign for its cereal, Plus, highlighting the ‘plus side’ of being up early in the morning to enjoy the sunrise.

Ford is offering a ‘Save Now or Save Later’ campaign in a twist to the usual way car makers offer discounts and deals. The campaign by Ford’s agency J. Walter Thompson. The brand is offering an instant cash-back to buyers, or for those who prefer delayed gratification, three years’ free service.

Woolworths is continuing its massive advertising push with another new ad, this time promoting how the supermarket knows the values of the dollar and the service of its staff. As an old man drops a dollar in the supermarket, a Woolworths staff member comes to the rescue, getting on his hands and knees to salvage the coin. The ad ends with the new tagline, ‘That’s why I pick Woolies’.


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