Adconion appoints Paul Shepherd to state sales director
Adconion Media Group has appointed Paul Shepherd to state sales director, coming from Sensis Media Smart, now Telstra Advertising, as national sales manager of sport.
The announcement
Adconion Media Group appoints Paul Shepherd to lead sales teams across digital distribution platforms
November 4th, 2011: Adconion Media Group is further expanding its team, today announcing the appointment of Paul Shepherd as State Sales Director.Shepherd will be responsible for driving the dedicated sales teams across the Adconion Direct and Joost digital distribution platforms, focused on building partnerships with media agencies in the New South Wales and Queensland markets.
With over ten years experience in advertising sales management, Paul brings a blend of direct response and brand advertising expertise to Adconion.
Most recently Shepherd was National Sales Manager of Sport with Sensis Media Smart, now known as Telstra Advertising, where he was challenged to re-invigorate the Sports offering for Telstra’s A-grade sporting properties including afl.com.au, nrl.com.au and V8Supercars.com.au. Previously he was National Sales Manager of the Sensis Media Smart Performance Business Unit with direct responsibility for building the client base, revenue delivery, yield optimisation, and publisher management. Shepherd has also held roles with Yellow Pages including Sales Director.
Peter Davies, Managing Director of Adconion Media Group said “Paul Shepherd is highly regarded in the industry and brings with him strong leadership and digital advertising skills. We’re very excited to see what he can do with the sales team across the Adconion Direct and Joost digital distribution platforms and are delighted to welcome him to the expanding team.”
“Adconion is a great brand and has a strong product set for brand and direct response focused advertisers, and a really exciting roadmap of development over the next 12-18 months. They are well positioned to capitalise on the constantly evolving display and video market in Australia,” said Shepherd.
Source: Einsteinz Communications press release
