Adconion hires Emitch’s Nick Bennett

Former Emitch staffer Nick Bennett will join online advertising network Adconion as its Media Director.  

The announcement:

September 6, 2010- Adconion, Australia’s largest independent audience network, today announced the appointment of Nick Bennett as Media Director.

His new role at Adconion will see Bennett focus on Adconion’s publisher strategy and network partnerships. The move to hire Bennet, being ex-agency, highlights Adconion’s commitment to its publishers and the essential qualities of understanding local publisher objectives from an agency point of view. Bennett is tasked with managing the Australian publisher team and offering innovative commercial solutions to Adconion’s partners.

Previously, Bennett was Media Director at emitch where he was part of the Melbourne management team. Being responsible for a team of 4 and several key accounts within the major categories of Financial services, Automotive, Retail, FMCG and Entertainment. Part of Bennetts successful 5 year career at emitch consisted of the launch of the Perth office and its subsequent win of RAC WA, one of the premier accounts in the market.

According to Bennett: “It was an exciting prospect to join the Adconion team as Australian media director, after watching their continued success in the local market over the last 3 years. A success that has been driven through its strong partnerships, market leading technology and the fun, energetic culture identifiable with the Adconion brand. Adconion is a young dynamic company and I am thrilled to be part of a company that will shape the next evolution of the Australian digital industry.

Peter Davies, Commercial Director Adconion said: “We are very pleased to have Nick on our side of the fence, after having worked with him for several years at one of our key agency partners we know he is a great asset to the team. We believe he brings the right skill-set to the table for our publishers and network partners helping to help us reach unparalleled advertising results, reach and scale for our advertisers.”

Source: Adconian press release


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