F.Y.I.

Adconion Media Group partners with music video streamer VidZone

Adconion Media Group has partnered with music video streaming service VidZone to handle its ad sales.   

The announcement:

September 13, 2011 –

Adconion Media Group (www.adconion.com), one of the largest independent global audience and video content networks and VidZone, an ad-funded music video streaming service, jointly announced today a strategic partnership in which Adconion will be the exclusive sales force for one of the largest dedicated music video streaming applications in the world. Exclusive to Adconion Media Group, Adconion will offer premium advertising opportunities on VidZone’s service at unprecedented scale in 18 countries and in seven different languages.

Offered to market through Joost, Adconion’s digital distribution platform dedicated to building brands online, advertisers and brand marketers will effectively access millions of highly engaged consumers worldwide who view VidZone’s 40,000 plus on-demand music videos, concerts and exclusives, and who play over 110 branded TV channels and playlists.

Available only on Sony’s PlayStation®3 (PS3™), one of the world’s leading gaming consoles, VidZone has had over 4 million application downloads since its launch in 2009, and receives two million visits to the service every month. Spending more than 30 minutes per session twice a week, the majority of VidZone customers actively view the content through a TV in the living room with friends and partners.

In addition to delivering access to premium audience, Joost will also offer advertisers and brand marketers VidZone’s quality, brand-safe entertainment inventory coupled with sophisticated audience targeting capabilities, world-class technology for real-time reporting and greater monetization and optimization efficiencies that Joost can provide at scale.

“This is yet another great example of Adconion’s commitment to innovative and forward-thinking ways to offer the best opportunities for our advertisers and content partners,” said Peter Davies, Managing Director of Adconion Media Group. “Our approach effectively delivers relevant audience and inventory to our partners and combined with them a suite of creative products we enable them to connect and build their brands on today’s hottest connected devices on a global scale.”

“This comprehensive and long-term partnership with Adconion now provides the opportunity to scale the VidZone service across millions of additional Sony’s PlayStation®3 (PS3™) consoles. We are very optimistic about the future through this exclusive partnership with Adconion” said Adrian Workman, CEO of VidZone Digital Media.

VidZone Digital Media was founded in November 2001 as a leading digital technology and content distribution company. In 2008 VidZoneDigital Media and Sony Computer Entertainment Europe (SCEE), a wholly-owned subsidiary of Sony specializing in a variety of areas in the video game industry, jointly produced a music streaming application available to consumers on PS3. In 2009, the VidZone application was launched. With distribution agreements with Universal Music, Sony Music, EMI and more than 7,500 independent record labels, VidZonehas one of the largest music video libraries in the world.

Source: Adconion Media Group

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