Adelaide radio ratings: Ali Clarke builds on lead as FiveAA continues freefall

Calum Jaspan

October 7, 2021 10:31

Five AA has dropped a further two percentage points in GfK survey six in the Adelaide metro market. The AM station sits on 8.3% share after delivering a strong 12.3% in survey four in July.

Unlike Melbourne and Sydney, where AM again proved the big winner out of ongoing lockdowns in the nation’s two largest markets, there was no such evidence in Adelaide, despite ABC Adelaide’s Ali Clarke again proving that the breakfast slot is hers to lose, as the rest of the market stayed relatively static.

Clarke again grew her share 1.7 percentage points to establish a very healthy lead over her competitors at breakfast with a 17.9% overall share.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.