Adelaide radio ratings: Fitzy brings it home

Home town hero Ryan Fitzgerald helped DMG’s Nova secure a drivetime share increase in Adelaide, with the Fitzy & Wippa show rating 10.9% – up from 10.1%.

However, Adelaide listeners barely noticed the absence of Hamish & Andy in SAFM drivetime, with a negligible fall from 16.4% to 16.3% for the combination of Fifi Box and Jules Lund four days a week and Hamish & Andy on Fridays.

Adelaide’s big winner at breakfast time was ARN’s Mix 102.3, which saw a rise from 12.6% to 14.9% for John, Jodie & Snowy.  

Mix also had the biggest overall jump in share – up from 13.2% to 15.6%.

Monday-Sunday share – Adelaide:

• 5AA 12.5% -2.0
• CRUISE1323 6.5% -0.8
• MIX102.3 15.6 % +2.4
• 5MMM 8.8 % +0.4
• NOVA91.9 10.4% +0.4
• SAFM 13.4% +0.8
• ABC891 10.1% -2.2
• 5RN 2.6% +0.3
• NEWSR 1.6% -0.1
• 5JJJ 6.7% +0.2
• ABCFM 3.1%+ 0.4

Tim Burrowes

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics ARNDMGFitzyHamish & AndyMixNovaRyan Fitzgerald

Share Tweet Share

Comments: 3 Add Comment

Kelly 24 Feb 11

Fitzy’s mum must have a couple of survey books…

Reply

Dave the gay art director 24 Feb 11

Is that the same Fitzy that was on Big Brother?

I still remember him from the shower scenes

So much junk in the drunk, you could rest a can of beer on it

Big Fan of Fitzy

Reply

Pecka 2 Mar 11

…yeah, Nova’s up in SA (where Fitzy is from) by 0.8pts but down where it matters – in Sydney by a huge 2.5 pts. When the best they can come up in their first 6 weeks on air together is to simply copy what Hamish & Andy used to do with their “job interviews” – with one telling the other via an ear piece what to say, it’s little wonder the show is heading South real quick!!!

Reply

---

Have your say

Name

Email Address (optional)

Website (optional)