Adelaide radio ratings: Hit107 edges closer to Mix as Hamish and Andy grow drive audience

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Adelaide radio ratings, survey 6. Adelaide total people. Source: GfK

The return of Hamish Blake and Andy Lee to Hit helped the station boost its audience share in Adelaide and close the gap on Nova91.9 as the city’s second most listened-to network.

Hamish and Andy helped Hit’s drive audience climb 1.7 points to 11.3 per cent, with rivals Mix102.3 also showing growth of 1.5 points to 15.9 per cent for Dave Hughes and Kate Langbroek’s nationally syndicated show.

It saw Mix leapfrop Nova in the drive slot as the latter’s syndicated trio of Kate, Tim and Marty suffered a sharp decline of 2.4 points to 12.7 per cent.

Overall, Hit’s total share increased 1.5 points to 9.3 per cent which saw it leapfrop Triple M which slipped 0.3 points to 8.8 per cent. Nova retained its spot as Adelaide’s second most popular FM station despite a 1.2 point decline in its share to 10.5 per cent.

The performance of Adelaide's FM stations so far this year

The performance of Adelaide’s FM stations so far this year

But all stations remained way behind Mix102.3 which saw its total share climb 0.7 points to 15.2 per cent.

In the breakfast slot, Mix’s breakfast pairing of Jodie and Soda extended their lead after a sharp rise in share of 1.7 points to 15.3 per cent. Triple M’s Roo and Ditts slipped 0.6 points to 9.6 per cent which allowed Nova to come within a whisker of overtaking its rival despite a 0.1 point decline of its own to 9.5 per cent.

The performance of Adelaide's AM stations this year

The performance of Adelaide’s AM stations this year

Hit 107 and Triple J swapped places in the breakfast slot after the former increased its share from 6.6 to 7.3 per cent and Triple J fell 0.1 point to 6.9 per cent.

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Adelaide radio ratings: survey 5. Adelaide total people M-F and breakfast. Source: GfK

The largest age-related increase was in the 18-24 and 25-39 age group for Hit which saw audience shares climb 5.8 and 3.3 per cent respectively to 21.8 and 16.7 per cent.

On the AM frequency Fiveaa retained its crown with an overall share of 11.5 per cent, down marginally from survey 5, with ABC891 unchanged on 10.1 per cent.

Steve Jones


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