Adelaide radio ratings: Mix 102.3 overtakes 5AA for majority share
The majority Monday to Friday radio share in Adelaide was stolen from AM station 5AA by Mix 102.3 this survey with the FM station taking a 17.1% share.
The ARN station jumped 1.6% to overtake 5AA which dropped 2% to 15%, according to the latest results from Nielsen.
Mix’s breakfast show also increased its share by 1.7% to 14.9% shifting it from third place to second. 5AA maintained its lead in breakfast despite a 1.5% drop.
5AA’s lead on Drive also fell back behind Mix after a 2.9% decrease in share. Nova 91.9 saw improved share by 2.1% to 10.2.
Southern Cross Austereo’s Triple M saw another big change in Monday to Friday share with a 2% drop to 7.7%. Mornings suffered the biggest change with a drop of 3.1%.
Southern Cross Austereo boss Guy Dobson told Mumbrella: “Adelaide is a disappointment. We’ll be working on that.”
SAFM’s Monday to Friday share remained steady at 10.6%.
