Adelaide radio ratings: Mix 102.3 stays top, as Nova and Triple M make gains
Mix 102.3 continues to consolidate its lead at the top of the Adelaide radio market, boosting its share by 0.5 percentage points, despite gains from Nova and Triple M.
In their second survey since the Breakfast team Erin Phillips and Mark ‘Soda’ Soderstrom took over, they have gained 1.1 points, climbing to 12.0%, despite going missing at the end of last month.
Adelaide radio ratings, Survey 2 2021 Source GFK [Click to enlarge]
Phillips and Soderstrom continued to trail ABC Adelaide’s Ali Clarke who achieved a share of 15.4%, a stable hold with 0.2 percentage points growth, followed by FiveAA’s David Penberthy and Will Goodings, who fell 1.3 points to a 13.5% breakfast share.
Nova’s Ben and Liam were the big movers, jumping 1.9 points to a 9.8% share after disappointing drop in the most recent survey.
Over in the drive slot, Kate, Tim and Joel have grown their lead at the top with a strong 1.1 point jump to a 14.4% share, followed by Mix’s Will and Woody, who were stagnant at 13.0%, a 0.2 point drop from last month’s survey.
In overall share, there were four stations in double digits, ARN’s Cruise1323 with a 11.2% share, closely followed by Nova who had a 1.1 point gain to 10.9% and ABC Adelaide at 10.5%.
Triple M also rose 1.1 points with a share of 9.3%, while the ABC’s Triple J experienced a drop of 1.8 points to land on a 4.8% share overall.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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