Adelaide radio ratings: Mix boasts 23rd consecutive win, while Five AA continues decline
The once-dominant Five AA has continued its decline in the second GfK survey of 2019, dropping 0.3 points for a 9% share in the people 10+ demographic.
Meanwhile, Mix102.3 has maintained its lead with a 13.9% share, its 23rd consecutive win, beating rival Nova91.9, which dropped 0.9 points for a 10.3% share. Survey two’s ratings period ran from February 10 to April 13, with a break between March 2 and March 10.
Adelaide radio ratings survey 2 2019. Total audience share. Source: GfK
Five AA’s drop once again put it behind ABC Adelaide, which picked up 0.8 points to take it to a 10.2% audience share, and Hit 107, which had a climb of 0.4 points for a 10% share. Five AA also saw a drop in the breakfast and drive slots, of 1.3 and 0.6 points respectively.
ABC Adelaide’s AM offering was the winner in the critical breakfast slot, gaining 1.4 points for a leading 14.7% audience share and beating Mix’s Jodie Oddy and Mark ‘Soda’ Soderstrom, who were close behind with a 13.5% share off the back of a 0.2 point jump.
Five AA finished with an 11.1% share in the slot, with Nova’s Dylan Lewis, Hayley Pearson and Jarrod Walsh sitting on 10.1%, up 0.2 points. Triple M ended the survey period with a 9.4% breakfast share (up 0.2 points for hosts Mark ‘Roo’ Ricciuto and Chris ‘Ditts’ Dittmar). Rebecca Morse and Andrew Costello’s second survey period as hosts for Hit 107 breakfast landed the station a 9.3% share in the slot (down 0.4 points from their first survey).
Adelaide radio ratings survey 2 2019. Source: GfK (click to enlarge)
The drive slot yielded some different results to that of breakfast.
While Nova failed to narrow the gap with Mix overall, as it did last survey, Kate Ritchie, Tim Blackwell and Marty Sheargold once again triumphed in the drive slot, earning a 13.1% audience share (despite a drop of 0.4 points) to edge out Mix’s Will McMahon and Woody Whitelaw, on 12.7%.
Hit 107 came in behind Mix, up 1.6 points for a 10.9% audience share for hosts Carrie Bickmore and Tommy Little, and Dave Hughes and Kate Langbroek. Triple M was next in line in the drive slot with a 9.6% share, a drop of 0.1 points, while Five AA’s decline in the slot left it with a 7.7% share, down 0.6 points.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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