VMLY&R appoints Ross Weythman – Hillary Clinton, Google and Nike alumni – as creative director
VMLY&R has appointed award-winning NYC-based creative Ross Weythman as creative director of its Sydney team.
Weythman has previously been based in New York for 12 years, leading Hillary Clinton’s digital video team in her presidential campaign, launching videos for Google and political content in partnership with Facebook, and creating apps and digital products for Nike.
Weythman’s appointment is effective immediately
Weythman will work alongside ANZ CCO Paul Nagy, who said he was “thrilled” Weythman would be relocating to Australia for the agency.
“We needed a creative leader that really fits the unique position VMLY&R now occupies in the region. We searched far and wide to find someone who is brilliant at creating brand fame, brilliant at customer experience across every touchpoint, highly digital, and excited about everything in between. Ross ticked every box and then some,” he said.
“His work at R/GA on Nike Fuelband marked a genuine global shift in modern advertising – and won, among a million other gongs, a titanium gold lion no less – Russians had to get involved to combat his amazing work on Hillary Clinton’s social-led presidential campaign, and he’s got a head of hair that can really only be described as lustrous.
“So, basically, we’ve now got someone hanging around who will make me feel inadequate every day – winning.”
During his time on Clinton’s 2016 campaign, Weythman directed talent such as Will Ferrell, Amy Schumer and Two Dope Queens. Weythman has also worked for agencies including 72andSunny, Mother, R/GA, McCann and Untitled Worldwide, and started creative consultancy ThunderBell with his wife.
“I really feel lucky to join the VMLY&R team at such an exciting time for the new agency. Paul is focused on creating a fun-loving culture full of good people who want to do big things, and I’m thrilled to be a part of it,” Weythman said of his new role.
“Also, I had no idea that chicken schnitzel was so readily available in Sydney, so I’m excited about that, too.”
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