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Adhesive hired by De’Longhi Group Australia for influencer engagement and social media management

De’Longhi Group Australia has appointed PR agency Adhesive to its influencer engagement, social media management and earned media relations.

Adhesive’s remit covers the group’s three business units of De’Longhi Coffee and Kitchen, Kenwood and Braun Household.

The De’Longhi account will also cover Kenwood and Braun Household

Adhesive has been tasked with establishing each business unit as an authority within its respective industry. The agency will also handle all product launches, media events and activations.

Caroline Bonpain, De’Longhi ANZ marketing director, said: “The De’Longhi Group is a legacy business steeped in heritage and quality. We appointed Adhesive to build on our existing local market equity but also to raise our consideration amongst a wider Australian audience.”

Mike Maurice, Adhesive managing director, said: “Each business unit has its own unique challenge and one that won’t be solved with a silo channel approach. De’Longhi has a great suite of agencies on board and we’re honoured to be the newest addition to the team.”

De’Longhi’s media account is currently held by Affinity.

Last year, Adhesive won the public relations account for Seek, and was reappointed by the Singapore Tourism Board.

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