ADMA reveals awards shortlist
ADMA, the Australian Direct Marketing Association, has published its awards shortlist.
The awards night is Friday November 26 in Melbourne.
BMF leads the list of most shortlisted agencies. The 18 finalists in the effectiveness and creative category are also eligible for the Grand Prix award.
The shortlist:
Creative
Art Direction Craft
Pop what you’re not
smart Australia
Clemenger BBDO Proximity Melbourne
Approved by life
Weight Watchers
BMF
Wear it with pride
ACON
M&C Saatchi
Give whales a voice
Optus
M&C Saatchi/Mark
Secret training camp
Optus
M&C Saatchi/Mark
Broadcast
No fees
Expedia.com.au
BMF
Cheaper car insurance by computer
bingle.com.au
DDB Group Melbourne
SOLO – Everything but a ticket
Schweppes Australia
BMF
It’s no picnic
Cadbury
George Patterson Y&R
Lazy dad
RaboDirect
Whybin\TBWA\Tequila
Campaigns
Hidden pizza restaurant
Sensis Yellow Pages
Clemenger BBDO Proximity Melbourne
Skycouch
Diageo
The Marketing Store
Support scent
Guide Dogs Australia
Clemenger BBDO Melbourne
Approved by life
Weight Watchers
BMF
The ALDI graduate brain challenge
ALDI Stores
BMF
Heaps free
Commonwealth Bank
BMF
Wear it with pride
ACON
M&C Saatchi
Betfair bash
Betfair
M&C Saatchi
SOLO lucky undies
Schweppes Australia
BMF
Wake up your lazy money
RaboDirect
Whybin\TBWA\Tequila
Get a guernsey
Melbourne Football Club
George Patterson Y&R
No one should have to know this
St Vincent de Paul Society
Clemenger BBDO/Clemenger Proximity
Bank manager blitz
Westpac Banking Corporation
Lavender*
Ask Richard
FBi Radio
Naked Communications
Copywriting Craft
Heaps free
Commonwealth Bank
BMF
Plastic flowerz
EMI
M&C Saatchi / Mark
Jazz packing
Honda Australia
DTDigital
New car owner’s manual
Apia
DDB Group Melbourne
Digital Direct Response Advertising
How good is your word
Ford
M&C Saatchi / Mark
Sneaky thief
ANZ
M&C Saatchi / Mark
Civic lovebirds
Honda Australia
DTDigital
Digital Innovation
It’s no picnic
Cadbury
George Patterson Y&R
Dimensional Mail
Kung flu fighting
The Pharmaceutical Guild of Australia
Rhodes Shapter
Moleskin
Mercedes Benz Australia
Clemenger BBDO Proximity Melbourne
The big meeting mug
Optus
M&C Saatchi
Money clip
Betfair
M&C Saatchi
Excess baggage DM
Australia Post International
MercerBell
Large Direct Mail
How refreshing
ADMA Queensland
Decoder
Little paintings
ING DIRECT
Belgiovane Williams Mackay
New car owner’s manual
Apia
DDB Group Melbourne
Mobile
RandoMMS
Vodafone Hutchison Australia
Clemenger Proximity Sydney
Members lounge
Virgin Mobile
Publicis Mojo & Virgin Mobile
Online Broadcast
The extraordinarily effective taxi ride
Tourism WA
Host
Jazz Packing
Honda Australia
DTDigital
Uzbekistan, Bahrain, Japan
Football Federation Australia
Lowe Sydney
Live fast save young
UBank
Three Drunk Monkeys
Original Development
The box
Curtin University of Technology
The Brand Agency
Egg racer
Coles Supermakets
DDB Group Melbourne
PEDIGREE adoption drive
Mars Petcare Australia
Whybin\TBWA\Tequila
A first in financial benchmarking.
Westpac Banking Corporation
Lavender*
Coinland
Commonwealth Bank
The White Agency
Out of Home
Hidden pizza restaurant
Sensis Yellow Pages
Clemenger BBDO Proximity Melbourne
Skycouch
Diageo
The Marketing Store
The great Christmas wrapping paper swindle
Football Federation Australia
Lowe Sydney
Cabbie-oke
Telstra Corporation Limited
DDB
Give whales a voice
Optus
M&C Saatchi/Mark
Boots and dreams
Qantas
M&C Saatchi/Mark
Wear it with pride
ACON
M&C Saatchi
Skill tester
Parkinson’s Victoria
DDB Group Melbourne
Headless horseman
Australian Centre for the Moving Image
DDB Group Melbourne
Press and Print
Approved by life
Weight Watchers
BMF
Save your cash Des
OPSM
BMF
Lazy newspaper
RaboDirect
Whybin\TBWA\Tequila
Sydney street guide
St Laurence House
RAPP Sydney
Social Media
Textaholics
Boost Mobile
TCO
PEDIGREE adoption drive
Mars Petcare Australia
Whybin\TBWA\Tequila
Special Mail or Delivery
Plastic flowerz
EMI
M&C Saatchi/Mark
Dollarmites apple crate
Commonwealth Bank of Australia
BMF
Intel Core i7 rocket
Intel Australia
The Works Sydney
Lazy wine bottle
RaboDirect
Whybin\TBWA\Tequila
Standard Direct Mail
Throw this away
Micrsosoft
Wunderman
Authentic telegram
Telstra Business
Belgiovane Williams Mackay
Unexpected bill
Commonwealth Bank
BMF
Pull the plug
Vodafone
Clemenger Proximity Sydney
Yours sincerely
TRUenergy
CUBED Communications
Quality testing pack
OPSM
BMF
Website
Hidden pizza restaurant
Sensis Yellow Pages
Clemenger BBDO Proximity Melbourne
From where you’d rather be
Fosters Group
Clemenger BBDO Melbourne
The ALDI graduate brain challenge
ALDI Stores
BMF
Create your own cool
Commonwealth Bank
BMF
Bringing the Coopers brand to life online
Coopers
Tequila/ KWP
Coinland
Commonwealth Bank
The White Agency
Nothing like Australia
Tourism Australia
DDB Sydney
Members lounge
Virgin Mobile
Publicis Mojo & Virgin Mobile
Effectiveness Awards
Automotive
Pop what you’re not
smart Australia
Clemenger BBDO Proximity Melbourne
Small car/ big car
Ford
M&C Saatchi /Mark
Be one of the first
Ford
Wunderman
MINI Mobile – A driveaway success
MINI Australia
Mobeseek & TigerSpike
Google yourself
Toyota
MercerBell
Business & Domestic Products & Services
The ALDI graduate brain challenge
ALDI Stores
BMF
Yours sincerely
TRUenergy
CUBED Communications
Master the art
ADMA
M&C Saatchi / Mark
The box
Curtin University
The Brand Agency
Wear it with pride
ACON
M&C Saatchi
Parktoberfest
Secure Parking
Secure Parking Internal Marketing Team
Design style
The Laminex Group
Simon Richards
Customer Relationship Marketing
Over 2 million members take off
Woolworths Everyday Rewards
M&C Saatchi / Mark
Postcard education
AUSTAR
RAPP Sydney
Converting data into intelligence
Priceline
Global Red
Data Driven Direct Marketing
Homeloan specialist campaign
Bankwest
Host
Connection notice
Sunsuper
NOUS
ENVY program
OPSM
BMF
Stimulus package
Commonwealth Bank
BMF
www.yourticket
Tennis Australia
Linda Loose Marketing & Communications
Can’t take it with you
The National Heart Foundation
Pareto Fundraising
How does it feel….
AUSTAR Entertainment Pty Ltd
Mr Mumbles
An under insurance over-acheiver
NRMA Insurance
Human
MYERone toys DM
Myer
OgilvyOne
Lending & Credit
Stimulus package
Commonwealth Bank
BMF
Spectrum credit card launch
Commonwealth Bank
BMF
Get your hands on Sam’s stuff!
St.George Bank
Evocatif
Some things go together
St.George
Ogilvy
Next drink’s on us
American Express
Ogilvy
Blue moon
American Express
Ogilvy
Naughty or nice
American Express
Ogilvy
Not-For-Profit
You can’t sink a rainbow
Greenpeace Australia Pacific
Greenpeace Australia Pacific/ActionWords
Support scent
Guide Dogs Australia
Clemenger BBDO Melbourne
Ground zero
The Smith Family
BMF
All I want for Christmas
Children’s Cancer Institute Australia
Ogilvy
PEDIGREE adoption drive
MARS Pet Care Australia
Whybin/TBWA/Tequila
Jack’s story
Melbourne City Mission
trademarkDM
No one ahould have to know this
St Vincent de Paul Society
Clemenger BBDO/Clemenger Proximity
The wheels on the bus
Scope
Pareto Fundraising
Ask Richard
FBi Radio
Naked Communications
Pharmaceutical & Personal Care
Practice good pharma
The Pharmaceutical Guild of Australia
Rhodes Shapter
Approved by life
Weight Watchers
BMF
Use it or lose it
OPSM
BMF
Retail & Packaged Goods
All I want for Xmas Facebook app
Westfield
M&C Saatchi/Mark
Target smashed!
Qantas Frequent Flyer
M&C Saatchi/Mark
Pledge your cat’s love for Whiskas
MARS PETCARE
BD NETWORK
It’s no Picnic
Cadbury
George Patterson Y&R
Savings, Insurance & Investment
Back to school
Commonwealth Bank
BMF
Heaps free
Commonwealth Bank
BMF
What the?
ING DIRECT
Belgiovane Williams Mackay
Wake up your lazy money
RaboDirect
Whybin\TBWA\Tequila
An eMazing statement of accounts
St.George Bank
Evocatif/Bluestar
Bank manager blitz
Westpac Banking Corporation
Lavender*
Self Promotion
Silverspoon
Visual Identity
Visual Identity
Technology
Spoilt milk
Microsoft
Wunderman
Windows 7 share house
Microsoft
Wunderman
The great information glut
Hitachi Data Systems
Howorth / Sowerby Smith & Associates
Throw this away
Micrsosoft
Wunderman
Telecommunications
Hidden pizza restaurant
Sensis Yellow Pages
Clemenger BBDO Proximity Melbourne
True supporters
Telstra
Ogilvy
Get your numbers up
Sensis Yellow Pages
Clemenger BBDO Proximity Melbourne
Mobile plus adds ROI
Telstra
Belgiovane Williams Mackay
The right way up
Telstra Corporation Limited
Belgiovane Williams Mackay
What about BoB rental?
iiNet
Meerkats
Travel & Entertainment
No fees
Expedia.com.au
BMF
The extraordinarily effective taxi ride
Tourism WA
Host
The Pacific travelguide
P&O CRUISES
BMF
Get a guernsey
Melbourne Football Club
George Patterson Y&R
There is nothing like Australia
Tourism Australia
DDB Sydney
Farmers pack
AUSTAR
RAPP Sydney
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Tim – that’s a brilliantly ironic headline. 153 finalists is pretty long shortlist.
🙂
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