Obviously Dr Mumbo hates to steal anyone’s thunder, particularly when it belongs to a rival.
But as it’s hidden away on YouTube, and AdNews has been too shy to announce it yet, Dr Mumbo is delighted to reveal that the trade title is getting into the video game.
As you’ll see, the trade title’s first episode of the somewhat grandiosely named “Influencers” contains an interview with Nine boss David Gyngell by journo Paul McIntyre, who also writes for the Sydney Morning Herald.
Presumably it will feature on AdNews’ funky new website which is rumoured to be launching any day now. (Update: It launched ealier today – see the comment below for more details)
Subscribers to the print edition of AdNews may feel a slight sense of deja vu though. Gyngell’s comments appear in a profile of him the magazine carried last week.