F.Y.I.

Adobe adds its Experience Manager application to its range of cloud services

January 16, 2020 10:22

Adobe has added its Experience Manager application to its cloud services, after it was previously only available as a hosted service.

The announcement:

Adobe Announces Availability of Adobe Experience Manager as a Cloud Service

Adobe today unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customisation options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes – and go live with dynamic and personalised content and experiences in just a few weeks, not months, as is industry standard today.

In the experience economy, every business must be a digital business. With solutions for data and insights, content and personalisation, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size.

“Adobe Experience Manager as a Cloud Service supercharges organisations’ ability to create, manage and deliver more campaigns, digital assets and experiences faster than ever before,” said Loni Stark, senior director of strategy and product marketing at Adobe. “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools, but need more simplicity and flexibility to support their changing business models.”

“When the opportunity arose to become an early adopter of Adobe Experience Manager as a Cloud Service, we jumped at the chance due to the scalability of the offering,” said Ben Snyder, IT Product Owner at UnderArmour. “Integration has been seamless. Already our digital asset manager is running on cloud service and the time to upload our new season assets has been massively reduced.”

“Becoming an early adopter of Adobe Experience Manager as a Cloud Service was incredibly attractive to us,” added Steve Schultz, Head of Marketing Technology at Esri. “Instead of dealing with large-scale deployments of software updates to our site, Adobe Experience Manager as a Cloud Service is constantly updating. We think this process of continuous integration offers huge benefits as the risk of errors occurring during deployments is far reduced.”

Managing large volumes of content across disparate teams, tailoring it for multiple touchpoints and personalising content based on real-time data and insights are challenges brands face every day. Adobe Experience Manager as a Cloud Service is a modern, purpose-built application for experience management that integrates scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications. Adobe offers the only application with SaaS-like speed to value while being extensible and customisable to meet business needs.