APN Outdoor extends Sydney Trains contract
APN Outdoor has extended its advertising rights with Sydney Trains, giving it 1,500 advertising touchpoints as part of a newly extended multi-year deal.
When Sydney Trains last went to tender in 2013, Adshel, APN and S&J Media were the big winners. At the time, APN Outdoor obtained the rights to 77 train stations, while Adshel had 51 stations and S&J Media won the interior of the trains.
James Warburton, CEO of APN Outdoor said the extension of the contract built on an 20-year relationship. Currently, the out-of-home company has 32 digital screens and more than 550 cross track posters in Sydney. The latest extension will help APN reach commuters on platforms, and will also include roadside and premium backlit posters.
“Our relationship with Sydney Trains started over 20 years ago and we’re delighted to continue working them and to be able to provide our clients with truly unique and engaging assets across a magnitude of formats,” Warburton said.
The continuation of the Sydney Trains contract with APN Outdoor commences from November 30.
Sydney Trains’ contract extension is the latest in a series of new contracts for the out-of-home company. While APN lost its Yarra Trams tender and the Canberra Airport contract, it retained Metro Trains Melbourne, Sydney Buses – which was made on “improved financial terms” – its Adelaide metro contract, and its Tullamarine Freeway contract.
Total revenue for APN Outdoor was up 8% according to the half-yearly results, at $162.3m. EBITDA climbed 7% to $37.2m but net profit after tax fell 19.3% to $15.76m.
