Adshel releases research into outdoor ad recall
Adshel has released a report named “Neuroswitch” which explores how emotions impact recall in outdoor advertising.
The announcement:
June 16, 2011 –
With a study that looks at how emotions impact recall in outdoor advertising, Adshel has released the main component of their engagement campaign which kicked off late last year with a series of summer parties and the Adshel Rally earlier on this year. The study was compiled with the help of top Neuroscientist Dr Phil Harris from the University of Melbourne.
some of the posters at my train station have been up since january.
the level of recall is excellent
I cant go past the Rip N Roll campaign – great job!