Adshel releases research into outdoor ad recall
Adshel has released a report named “Neuroswitch” which explores how emotions impact recall in outdoor advertising.
The announcement:
June 16, 2011 –
With a study that looks at how emotions impact recall in outdoor advertising, Adshel has released the main component of their engagement campaign which kicked off late last year with a series of summer parties and the Adshel Rally earlier on this year. The study was compiled with the help of top Neuroscientist Dr Phil Harris from the University of Melbourne.
The ‘NeuroSwitch” report was conceived off the back of the launch of the Adshel Recall Predictor last year, which explored the levers impacting the recall of a campaign. The report findings point to the importance of active information processing in aiding recall. The study demonstrates how merely noticing something is not enough for consumers to recall a campaign and that advertisers should be concerned with deepening engagement. The three key methods of ‘switching on’ consumers include emotional arousal, experiential learning and sensory branding, with Adshel particularly powerful in delivering all three.
In recognition of the importance of emotional engagement, which has a direct correlation with ad linked memory, Adshel is expanding its Campaign Monitor. Historically capturing recall and advertising diagnostics, the monitor will now include a component that measures the emotional response respondents feel when viewing an ad campaign.
The report has been launched at a breakfast briefing held this morning in Sydney, with similar events scheduled within the next 2 weeks in each state across the country before heading to New Zealand.
To register your interest in attending, please visit http://www.adshel.com.au/neuroswitch
Source: Adshel press release
some of the posters at my train station have been up since january.
the level of recall is excellent
User ID not verified.
I cant go past the Rip N Roll campaign – great job!
User ID not verified.